Here are some tips to keep in mind while designing a corporate logo :
- Use simple fonts : Some complex looking fonts might impress you at first, but keep in mind that your logo must be displayed and printed on a variety of items. e.g., Font like Times New Roman looks good when printed, but is not so readable on a computer screen. A company’s logo must go on a letterhead, business cards and other printed material as well as on display media such as Computer and TV screens. So go for a fonts which look good on both.
- Use minimum colors: A colorful logo might appear very attractive when viewed on a computer, but has serious drawbacks. Imagine you choose to order t-shirts or coffee mugs with your logo embroidered or printed. Use of minimum and easily reproducible colors will make your life much easier. If possible, try to design a monochrome logo which looks good on a variety of backgrounds.
No comments:
Post a Comment